What is the top revenue line of a multifamily development?

• A. Net Potential Rent (NPR)
• B. Gross Potential Rent
• C. Net Operating Income
• D. Effective Gross Income

Answer: (A)

The main idea being tested is identifying the maximum rent revenue a multifamily project could produce if every unit is rented at market rate. This upper-bound figure represents the top line of revenue and is what you would collect before any deductions. In many real estate models this is called Gross Potential Rent (or Potential Gross Income). Some curricula label it Net Potential Rent, but the core concept is the same: it’s the full rent opportunity, prior to vacancies, concessions, and other adjustments.

This is why it’s the best answer: it sits at the top of the revenue ladder, from which other adjustments are subtracted to reflect real-world realities. Effective Gross Income accounts for vacancy and credit losses plus other income, and Net Operating Income subtracts operating expenses from that, so they are lower on the line than the top revenue figure.