Net Potential Rent (NPR) is the potential rent a property would generate under which condition?

• A. When the property is fully leased
• B. When vacancy is 25%
• C. After concessions
• D. Only during lease-up

Answer: (A)

Net Potential Rent is the rent the property would generate if every unit is leased at market rent, i.e., 100% occupancy. It represents the theoretical maximum rental income the asset could produce, with no vacancies or concessions taken into account. This is why the best answer is the fully leased condition—the figure assumes all space is occupied at market rates, giving the upside rent potential.

For context, actual rents collected are typically lower due to vacancies, concessions, and losses, so NPR serves as a benchmark or upside target. For example, if there are 100 units at a market rent of $1,500 per month, NPR would be 100 × 1,500 × 12 = $1,800,000 per year. If vacancies or concessions exist, the realized rent would be less than NPR.